Have you ever passed a trailer carrying a racecar on the road?
Let me ask you, did it catch your eye?
A race team sponsorship is more than just a rolling billboard. Sure, you will have your company’s name on the team cars but there are many other valuable benefits.
- You get a team who can help network and promote your business.
- Provide exposure for your business.
- Corporate entertainment for your customers and suppliers.
- Possible tax write-offs.
- Can be utilized to improve employee morale – it will definitely be fun for you and your employees to become involved in.
You are welcome to get as involved with the racing as much as you would like, and can even include your customers!
How can sponsorship with CoolCava Racing benefit your business
There are some common myths about Motorsports Sponsorship that are not quite true, such as:
- Providing sponsorship is simply too expensive. Not true! You determine how you would like to provide assistance – there are many different forms of sponsorship and it does not have to include financial support.
- All that you receive in return for sponsoring is your company’s name on the cars. As briefly stated already, there are many other benefits you will receive.
Motorsports sponsorship can increase name and brand awareness through visibility in the community, improve revenue, and employee morale. Of course, an added benefit is the potential tax break through advertising write-off you may be able to obtain for your business.
Have you ever passed a trailer carrying a racecar on the road? Let me ask you, did it catch your eye? The attention received while transporting the racecar to races is tremendous. Maybe we could park some of the cars in front of your business? It will definitely draw attention. You’ll find customers coming in and asking about the racecar.
Use the opportunity as a public relations vehicle by displaying the racing team picture on the wall of the office or store.
Racing sponsorship improves the loyalty of a company’s employees. Think of simple things such as a polo shirt with the race team name and your company’s logo on it. Racing events can be a very fun family outing – employees and their children would really appreciate a day at the track. Another incentive that can be used to build a company’s morale is to allow an employee(s) to work on the car preparation. Obviously this will apply more if you are an automotive shop or related business.
Even if you personally have no interest in racing, you can still take advantage of the promotional advantage it can provide your business. Racing events can be a great environment for the prospective client or existing customer who happens to be a race fan. Again, use the opportunity to be creative and differentiate your company from other companies in your market. There is no doubt that more exposure in the community will translate into a sale down the road.
A racing sponsorship with CoolCava Racing is more than just a rolling billboard
You also develop a relationship with a team and the drivers who can help you network and promote your business. A team and the driver’s performance can be evaluated in several different areas. Is the team someone you want representing and selling your company?
What is the team willing to do for you? Would you feel comfortable going to an event with your employees and prospective customers? How would the team treat you?
We realize the importance of supporting our sponsors through many different methods and we are always willing to discuss various ways that we can make this relationship even more beneficial for you.
What types of sponsorship opportunities are there?
There are many different ways you can provide sponsorship. Sometimes it just takes a little creativity. Of course there is always monetary support. You could also become a product sponsor by providing items needed for the racing season. Often times sponsors will provide racers with unique types of sponsorship that have no direct correlation to racing itself, but allow funds that would normally be spent on other products or services to be used for the racing. We would be more than happy to discuss any ideas you may have.
Additional Benefits Sponsors Will Receive
Your company’s name will be placed on the team cars and related marketing material such as this web site and will also include contact information such as your e-mail address, phone number, location, etc.
You can also use this space for special promotional advertisements or as a reward to your suppliers or customers. The size of the sign on the cars will coincide with the value of support given. It is also possible to obtain in-car racing video with your company’s name displayed in the video.
We would be more than happy to provide you with these videos for you to use for promotional purposes or simply for you to watch for fun. You will also receive race tickets and pit passes so you or others can attend races where the option is available. Anyone interested in becoming more involved in racing is also welcome to become a part of the “race crew” for any of the events.
Motorsports and racing is a team effort
At the end of the 2011 PRCF Sports Cup racing season, three drivers came together and formed the team CoolCava Racing. Built on the back of a small motorsports engineering company based in Espoo, the racing team entered the 2012 season with one Porsche 996 GT3 Cup car and two street based racing cars. The team then proceeded to win the 2012 season with the three drivers taking overall 1st, 2nd and 3rd place.
For the 2013 season the team won the season again, with the drivers taking overall 1st, 2nd and 6th in the PRCF Sports Cup.
The current line-up of the CoolCava Racing team includes the three drivers, one team mechanic and a communications manager to look after our web site.
Pål Krogdahl – Team Principal and Driver: A Norwegian living in Espoo, Pål has 3 years racing experience in PRCF Sports Cup with a 2001 Porsche Boxster S.
Timo Virkki – Team Driver: Timo who lives in Tampere has 3 years experience racing in PRCF Sports Cup with several cars, including a Porsche 996 GT3 Cup.
Toni Niemelä – Team Driver: Also based in Tampere, Toni has extensive racing history both with PRCF and in Auto Cross. Toni currently runs in the Sports Cup and the GT3 Cup Trophy with a Porsche 996 GT3 Cup
Shardul Gawas – Chief Mechanic: Indian borne but currently living in Espoo, Shardul has an extensive history in motor vehicle repair and maintenance, and works for a successful independent garage in Vantaa.
Ville Hartikainen – Communications Manager: An expert in all things computer related, Ville is responsible for the team web site and related communications.